Batten, Joe creator text Menlo ParkUS Crisp Pub. 1992 monographic vii, [1], 88, [3] p. Lists 10 basic principles for building a total quality culture. Provides the insights and tools necessary for realizing tough-minded leadership, the qualities, and the performance that characterize a total quality culture. 3/7/00 M2LMGR LRC 12.04.01 B335 20260716043236.0