00639nam a2200145Ia 450000500170000008000210001710000190003824500550005726000350011230000200014752002740016758300190044194200160046099900170047620260716043236.0  aLRC 09.01.04 K18  aKarlson, David  aMarketing your consulting or professional services  bCrisp Pub.aMenlo ParkUSc1988  a[2], iv, 107 p.  aPresents the methodology for professionals to develop and implement a more aggressive marketing programme.  Covers important marketing basics including: how to develop a marketing strategy based on research; how to assess competition; and how to keep clients satisfied.  c3/7/00kM2LMGR  cMmK18kLRC  c43217d43217