Gerson, Richard F. <br/><br/>
Writing and implementing a marketing plan 

 - Menlo ParkUS  Crisp Pub.  1991 
 - [2], v, 89 p. 
<br/><br/> Explains the pre-planning process for a marketing plan which includes writing a mission statement and a seven-section business plan.  Shows how to write a marketing plan and includes the following techniques for implementing it: advertising in the print media, on radio or on television; using brochures, contests, mailing lists, sales letters, business cards etc. 
<br/><br/><label>Universal Decimal Class. No.: </label>LRC 09.03.01 G382