Gerson, Richard F. creator text Menlo ParkUS Crisp Pub. 1991 monographic [2], v, 89 p. Explains the pre-planning process for a marketing plan which includes writing a mission statement and a seven-section business plan. Shows how to write a marketing plan and includes the following techniques for implementing it: advertising in the print media, on radio or on television; using brochures, contests, mailing lists, sales letters, business cards etc. 3/7/00 M2LMGR LRC 09.03.01 G382 20260716043238.0