TY  - BOOK
AU  - Gerson, Richard F.
TI  - Writing and implementing a marketing plan
PY  - 1991///
CY  - Menlo ParkUS
PB  - Crisp Pub.
N2  - Explains the pre-planning process for a marketing plan which includes writing a mission statement and a seven-section business plan.  Shows how to write a marketing plan and includes the following techniques for implementing it: advertising in the print media, on radio or on television; using brochures, contests, mailing lists, sales letters, business cards etc
ER  -