00729nam a2200145Ia 450000500170000008000220001710000230003924500460006226000350010830000180014352003690016158300190053094200170054999900170056620260716043238.0  aLRC 09.03.01 G382  aGerson, Richard F.  aWriting and implementing a marketing plan  bCrisp Pub.aMenlo ParkUSc1991  a[2], v, 89 p.  aExplains the pre-planning process for a marketing plan which includes writing a mission statement and a seven-section business plan.  Shows how to write a marketing plan and includes the following techniques for implementing it: advertising in the print media, on radio or on television; using brochures, contests, mailing lists, sales letters, business cards etc.  c3/7/00kM2LMGR  cMmG382kLRC  c43272d43272