00540nam a2200133Ia 450000500170000008000230001710000230004024500280006325000130009126000350010430000150013952002330015458300190038720260716043240.0  aLRC 12.04.01 G3822  aGerson, Richard F.  aBeyond customer service  aRev. ed.  bCrisp Pub.aMenlo ParkUSc1998  avi, 108 p.  aExplains how to retain customers through employee training, good customer service, and effective communication.  Provides insights into the needs and expectations of customers.  Lists 25 successful customer retention programmes.  c3/7/00kM2LMGR