00599nam a2200157Ia 4500 20260716043240.0 LRC 12.04.01 G3822 Gerson, Richard F. Beyond customer service Rev. ed. Crisp Pub. Menlo ParkUS 1998 vi, 108 p. Explains how to retain customers through employee training, good customer service, and effective communication. Provides insights into the needs and expectations of customers. Lists 25 successful customer retention programmes. 3/7/00 M2LMGR M G3822 LRC 43324 43324