TY  - BOOK
AU  - Layton, Sarah M.
TI  - Competitive strategy : planning your organization's success
PY  - 1995///
CY  - Menlo ParkUS
PB  - Crisp Pub.
N2  - Presents competitive strategy planning as a team-based process that focuses on building competitive advantage in the market place by developing and implementing strategies that build the business.  The six-step process involves pre-planning; intelligence gathering; analysis; preparing for, and executing the planning session; implementing the action plan/project; and project control
ER  -