00763nam a2200145Ia 450000500170000008000220001710000210003924500640006026000350012430000150015952003900017458300190056494200170058399900170060020260716043240.0  aLRC 09.01.02 L429  aLayton, Sarah M.  aCompetitive strategy : planning your organization's success  bCrisp Pub.aMenlo ParkUSc1995  aix, 103 p.  aPresents competitive strategy planning as a team-based process that focuses on building competitive advantage in the market place by developing and implementing strategies that build the business.  The six-step process involves pre-planning; intelligence gathering; analysis; preparing for, and executing the planning session; implementing the action plan/project; and project control.  c3/7/00kM2LMGR  cMmL429kLRC  c43331d43331