00744nam a2200121Ia 450000500170000008000180001724500660003526000240010130000160012550000070014152004550014858300190060320260716043247.0  a09.01.04 I612  aInnovating for success in the export of services : a handbook  bITCaGenevaCHc1999  axiii, 84 p.  aDC  aDeals with services innovation as a tool for enhancing export profitability.  Approaches innovation as a competitive strategy.  Describes characteristics of services innovation and its relation with cultural variables.  Outlines guidelines for establishing appropriate innovation.  Explains how to review quality assurance procedures and clarify customer priorities.  Reviews the implementation cycle.  Examines innovations links to export readiness.  c3/7/00kM2LMGR