00418nam a2200121Ia 450000500170000010000200001724500430003726000090008052001650008958300190025494200060027399900170027920260716043318.0  aSCOTT, Penelope  aMass media health education campaigns.  c1993  aExamines critical considerations when planning and implementing mass media campaigns, including evaluative research, pretesting and interpersonal communication.  c3/7/00kM2LMGR  cA  c44654d44654