00622nam a2200121Ia 4500 20260716043319.0 REID, Stan Managing tourism in the Caribbean region. 1991 Provides an overview of the environment and the growth constraints that define the options available for managing the tourist industry effectively. Shows how tourism behaviour and strategic marketing are relevant to these options. Identifies strategies to boost the industry's efficiency, international competitiveness and contribution to regional economic growth. 3/7/00 M2LMGR A 44684 44684