00474nam a2200097Ia 450000500170000010000230001724500440004026000090008452002640009358300190035720260716043322.0  aMATHUR, Shiv Sahai  aStrategy : framing business intentions.  c1986  aArgues that in order to assess its ability to gain a competitive advantage, the firm also has to have the capacity to analyse systematically not only its own capabilities but also the industries in which it may be involved and the rivals it is likely to meet.  c3/7/00kM2LMGR