00521nam a2200121Ia 4500 20260716043322.0 MATHUR, Shiv Sahai Strategy : framing business intentions. 1986 Argues that in order to assess its ability to gain a competitive advantage, the firm also has to have the capacity to analyse systematically not only its own capabilities but also the industries in which it may be involved and the rivals it is likely to meet. 3/7/00 M2LMGR A 44780 44780