00336nam a2200097Ia 450000500170000010000210001724500500003826000090008852001220009758300190021920260716043322.0  aPAVIA, Teresa M.  aUsing marketing models in strategic planning.  c1991  aIdentifies several ways in which the effectiveness of relationships between planners and researchers can be improved.  c3/7/00kM2LMGR