00599nam a2200097Ia 450000500170000010000190001724500390003626000090007552003980008458300190048220260716043322.0  aGOOLD, Michael  aBrief case : pitfalls of planning.  c1990  aNotes that despite its high promise, strategic planning frequently makes little contribution to improving a company's performance.  For various reasons, the strategic plan fails to alter directions that have already been set or takes the company down the wrong path, or is simply ignored by the line managers.  Focuses on one cause for this state of affairs: 'never addressed the real issues'.  c3/7/00kM2LMGR