TY  - BOOK
AU  - MINTZBERG, Henry
TI  - Rethinking strategic planning. Part I: Pitfalls and Fallacies. Part II: New Roles for Planners
PY  - 1994///
N2  - Examines what went wrong with strategic planning, and the lessons that could be learnt from that experience - both about the management processes and about the planners.  Concludes that strategic planning has never been strategy making, which is a process of synthesis, not just analysis
ER  -