00670nam a2200121Ia 4500 20260716043328.0 JOHANNESSEN, Jon-Arild Information search behaviour during business gestation. 1994 Describes a research project to identify an information search pattern among entrepreneurs so that agencies devoted to the promotion of new business might allocate their resources more effectively. Suggests that professional advisers and public agencies should shift from passively supplying information when approached, to actively seeking information and contacting their target group. 3/7/00 M2LMGR A 44967 44967