00647nam a2200145Ia 450000500170000008000190001710000220003624500770005826000370013530000160017252002640018858300190045294200130047199900170048420260716043400.0 a12.08.02 C7785 aCooper, Robert G. aProduct development for the service sector : lessons from market leaders bPerseus BooksaCambridgeUSc1999 avii, 278 p. aPresents a comprehensive approach to product development tailored specifically for the dynamics of service industries. Identifies the nine critical steps for achieving project success - from doing solid 'up-from' homework to ensuring a quality launch effort. c5/23/00kJOY_D cMmC7785 c46130d46130