TY  - BOOK
AU  - Kaplan, Robert S.
TI  - Balanced scorecard : translating strategy into action
PY  - 1996///
CY  - BostonUS
PB  - HARVARD BUSINESS SCHOOL P.
N2  - Presents the balanced scorecard (BSC) as a strategic management system that translates mission and strategy into objectives and measures.  Shows how to use measures, in  each of four categories namely: financial, customer, internal business process, and learning and growth.  Uses Part 1 to describe the construction of the BSC.  Covers the fundamentals of building objectives and measures in each of the four categories.  Uses Part 2 to explain how companies are using the BSC to enhance alignment and accountability; to establish long term targets for strategic measures; and, to facilitate strategic learning
ER  -