00793nam a2200145Ia 4500 20260716043411.0 LRC 19.01.02 S529 Shapiro, Carl Information rules : a strategic guide to the network economy Harvard Business School P. BostonUS 1999 x, 349 p. Introduces and explains economic concepts necessary for managing the network economy. Examines topics including how to: develop value-maximising strategies for pricing information; plan product lines of information goods; manage information property rights; and identify, quantify and classify the basic sources of switching costs and lock-in. Provides six strategies for waging a successful standards war. 1/15/01 M2L M S529 LRC 46499 46499