00793nam a2200145Ia 450000500170000008000220001710000180003924500650005726000470012230000140016952004130018358300170059694200170061399900170063020260716043411.0  aLRC 19.01.02 S529  aShapiro, Carl  aInformation rules : a strategic guide to the network economy  bHarvard Business School P.aBostonUSc1999  ax, 349 p.  aIntroduces and explains economic concepts necessary for managing the network economy.  Examines topics including how to: develop value-maximising strategies for pricing information; plan product lines of information goods; manage information property rights; and identify, quantify and classify the basic sources of switching costs and lock-in.  Provides six strategies for waging a successful standards war.  c1/15/01kM2L  cMmS529kLRC  c46499d46499