00879nam a2200121Ia 450000500170000008000220001710000180003924500830005726000340014030000170017452005490019158300170074020260716043411.0 aLRC 08.16.01 L324 aLarkin, T. J. aCommunicating change : how to win employee support for new business directions bMcGraw-HillaNew YorkUSc1994 axiii, 252 p. aSuggests that direct communication between senior management and supervisors; face-to-face communication; and, communication of the relevant performance of the work area, are the best ways to communicate change to employees in large companies. Bases these suggestions on the theories that communication should be receiver-oriented; and should change behaviour. Warns against senior management communicating directly to frontline workers, and discusses strategies for improving communication between middle managers and frontline employees. c1/15/01kM2L