Seybold, Patricia B. <br/><br/>
Customers.com : how to create a profitable business strategy for the internet and beyond 

 - New YorkUS  Times Books  1998 
 - xx, 360 p. 
<br/><br/> Explains how to create a profitable electronic commerce strategy using a 5-step process that begins with making it easy for customers to do their business, and concludes with fostering customer loyalty.  Details procedures for implementing 8 critical e-commerce initiatives and provides examples of successful cases.  Includes initiatives such as: targeting the right customers; letting customers help themselves; delivering personalised service;  and, fostering community. 
<br/><br/><label>Universal Decimal Class. No.: </label>LRC 08.16.03 S519