00823nam a2200121Ia 450000500170000008000220001710000250003924500930006426000340015730000150019152004780020658300170068420260716043411.0  aLRC 08.16.03 S519  aSeybold, Patricia B.  aCustomers.com : how to create a profitable business strategy for the internet and beyond  bTimes BooksaNew YorkUSc1998  axx, 360 p.  aExplains how to create a profitable electronic commerce strategy using a 5-step process that begins with making it easy for customers to do their business, and concludes with fostering customer loyalty.  Details procedures for implementing 8 critical e-commerce initiatives and provides examples of successful cases.  Includes initiatives such as: targeting the right customers; letting customers help themselves; delivering personalised service;  and, fostering community.  c1/17/01kM2L