00881nam a2200145Ia 4500 20260716043411.0 LRC 08.16.03 S519 Seybold, Patricia B. Customers.com : how to create a profitable business strategy for the internet and beyond Times Books New YorkUS 1998 xx, 360 p. Explains how to create a profitable electronic commerce strategy using a 5-step process that begins with making it easy for customers to do their business, and concludes with fostering customer loyalty. Details procedures for implementing 8 critical e-commerce initiatives and provides examples of successful cases. Includes initiatives such as: targeting the right customers; letting customers help themselves; delivering personalised service; and, fostering community. 1/17/01 M2L M S519 LRC 46506 46506