TY  - BOOK
AU  - Seybold, Patricia B.
TI  - Customers.com : how to create a profitable business strategy for the internet and beyond
PY  - 1998///
CY  - New YorkUS
PB  - Times Books
N2  - Explains how to create a profitable electronic commerce strategy using a 5-step process that begins with making it easy for customers to do their business, and concludes with fostering customer loyalty.  Details procedures for implementing 8 critical e-commerce initiatives and provides examples of successful cases.  Includes initiatives such as: targeting the right customers; letting customers help themselves; delivering personalised service;  and, fostering community
ER  -