00524nam a2200121Ia 4500 20260716043419.0 Barclay, Ian Improving product development performance : key management and organizational factors 2000 Presents the results of research carried out to assess the management and organization aspects of new product development (NPD). Notes that becoming better at NPD requires substantial investment in people and in systems. 3/26/01 JOY_D A 46784 46784