00524nam a2200121Ia 450000500170000010000170001724500900003426000090012452002270013358300190036094200060037999900170038520260716043419.0 aBarclay, Ian aImproving product development performance : key management and organizational factors c2000 aPresents the results of research carried out to assess the management and organization aspects of new product development (NPD). Notes that becoming better at NPD requires substantial investment in people and in systems. c3/26/01kJOY_D cA c46784d46784