00661nam a2200121Ia 450000500170000008000220001710000220003924500570006126000320011830000200015052003480017058300210051820260716043420.0  aLRC 12.04.01 S457  aSeibel, Thomas M.  aCyber rules : strategies for excelling at e-business  bDoubledayaNew YorkUSc1999  aix, [1], 291 p.  aExplains 6 critical rules now governing electronic commerce and advises on implementing a digital strategy.  Addresses key risks and opportunities; the shift to global enterprise capabilities; and, the complementarity of traditional and online channels.  Shows how the internet has empowered customers and contributes to customer satisfaction.  c3/30/01kTESSA_H