TY  - BOOK
AU  - Seibel, Thomas M.
TI  - Cyber rules : strategies for excelling at e-business
PY  - 1999///
CY  - New YorkUS
PB  - Doubleday
N2  - Explains 6 critical rules now governing electronic commerce and advises on implementing a digital strategy.  Addresses key risks and opportunities; the shift to global enterprise capabilities; and, the complementarity of traditional and online channels.  Shows how the internet has empowered customers and contributes to customer satisfaction
ER  -