00702nam a2200145Ia 4500 20260716043428.0 LRC 02.01.02 G655 Goodstein, Leonard Applied strategic planning : a comprehensive guide McGraw Hill New YorkUS 1993 ix, [3], 379 p. Presents the appplied strategic planning model and provides step-by-step methodology and technology for conducting the strategic planning process. Targets senior managers and consultants, especially. Deals with topics including: culture and applied strategic planning; values scan; contingency planning; and implementation. 8/31/01 TESSA_H M G655 LRC 47072 47072