00940nam a2200121Ia 450000500170000008000220001710000240003924501030006326000350016630000140020152005820021558300210079720260716043428.0  aLRC 19.01.01 C737  aMarchand, Donald A.  aCompeting with information : a manager's guide to creating business value with information content  bJohn WileyaChichesterGBc2000  ax, 342 p.  aTargets managers in presenting information  i.e.information management, information systems, information technology etc., as a key resource in the search for competitive advantage.  Identifies 4 areas in which managers can use information to create business value viz. adding value with customers and markets; creating new realities; minimising business risk; and reducing the cost of transactions and processes.   Discusses how information can be used to achieve business results and explains how information management practices can be benchmarked, evaluated and transformed.  c9/13/01kTESSA_H