00998nam a2200145Ia 4500 20260716043428.0 LRC 19.01.01 C737 Marchand, Donald A. Competing with information : a manager's guide to creating business value with information content John Wiley ChichesterGB 2000 x, 342 p. Targets managers in presenting information i.e.information management, information systems, information technology etc., as a key resource in the search for competitive advantage. Identifies 4 areas in which managers can use information to create business value viz. adding value with customers and markets; creating new realities; minimising business risk; and reducing the cost of transactions and processes. Discusses how information can be used to achieve business results and explains how information management practices can be benchmarked, evaluated and transformed. 9/13/01 TESSA_H M C737 LRC 47077 47077