TY  - BOOK
AU  - Marchand, Donald A.
TI  - Competing with information : a manager's guide to creating business value with information content
PY  - 2000///
CY  - ChichesterGB
PB  - John Wiley
N2  - Targets managers in presenting information  i.e.information management, information systems, information technology etc., as a key resource in the search for competitive advantage.  Identifies 4 areas in which managers can use information to create business value viz. adding value with customers and markets; creating new realities; minimising business risk; and reducing the cost of transactions and processes.   Discusses how information can be used to achieve business results and explains how information management practices can be benchmarked, evaluated and transformed
ER  -