Price, Neil <br/><br/>
Performance of social marketing in reaching the poor and vulnerable in AIDS control programmes 

 -  2001 
<br/><br/> Reviews evidence on the impact and effectiveness of condom social marketing programmes (CSMPs) in reaching the poor and vulnerable with information, services and products in the context of HIV/AIDS/STD prevention and control.  Assesses the extent to which social marketing is effective in improving access for the poor and vulnerable using a number of variables.