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  <titleInfo>
    <title>Performance of social marketing in reaching the poor and vulnerable in AIDS control programmes</title>
  </titleInfo>
  <name type="personal">
    <namePart>Price, Neil</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <dateIssued>2001</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <abstract>Reviews evidence on the impact and effectiveness of condom social marketing programmes (CSMPs) in reaching the poor and vulnerable with information, services and products in the context of HIV/AIDS/STD prevention and control.  Assesses the extent to which social marketing is effective in improving access for the poor and vulnerable using a number of variables.</abstract>
  <note>10/25/01 JOY_D</note>
  <recordInfo>
    <recordChangeDate encoding="iso8601">20260716043431.0</recordChangeDate>
  </recordInfo>
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