00397nam a2200121Ia 450000500170000010000230001724500700004026000090011052001150011958300180023494200060025299900170025820260716043437.0  aBalmer, John M. T.  aThree virtues and seven deadly sins of corporate brand management  c2001  aArticulates seven questions which need to be addressed by strategic planners on a more-or-less frequent basis.  c2/4/02kJOY_D  cA  c47407d47407