International marketing and the trading system 

 - GenevaCH  ITC  2001 
 - xvi, 219 p. 
<br/><br/> Bibliography: p. 209-215 
<br/><br/> Deals with marketing principles and key managerial decisions facing small- and medium-sized enterprises in developing and transition economies.  Identifies and analyzes regulation problems in export markets.  Includes case studies which illustrate in detail how business firms, in a variety of countries and industries are affected by regulatory change and how they respond to it. 
<br/><br/><label>Universal Decimal Class. No.: </label>09.05.01 I617