text GenevaCH ITC 2001 monographic xvi, 219 p. Deals with marketing principles and key managerial decisions facing small- and medium-sized enterprises in developing and transition economies. Identifies and analyzes regulation problems in export markets. Includes case studies which illustrate in detail how business firms, in a variety of countries and industries are affected by regulatory change and how they respond to it. Bibliography: p. 209-215 5/21/02 JOY_D 09.05.01 I617 20260716043444.0