TY  - BOOK
TI  - International marketing and the trading system
PY  - 2001///
CY  - GenevaCH
PB  - ITC
N1  - Bibliography: p. 209-215
N2  - Deals with marketing principles and key managerial decisions facing small- and medium-sized enterprises in developing and transition economies.  Identifies and analyzes regulation problems in export markets.  Includes case studies which illustrate in detail how business firms, in a variety of countries and industries are affected by regulatory change and how they respond to it
ER  -