00734nam a2200145Ia 450000500170000008000180001724500510003526000240008630000160011050000290012652003850015558300190054094200120055999900170057120260716043444.0  a09.05.01 I617  aInternational marketing and the trading system  bITCaGenevaCHc2001  axvi, 219 p.  aBibliography: p. 209-215  aDeals with marketing principles and key managerial decisions facing small- and medium-sized enterprises in developing and transition economies.  Identifies and analyzes regulation problems in export markets.  Includes case studies which illustrate in detail how business firms, in a variety of countries and industries are affected by regulatory change and how they respond to it.  c5/21/02kJOY_D  cMmI617  c47648d47648