Williams, Gary A <br/><br/>
Change the way you persuade 

 -  2002 
<br/><br/> Notes that executives typically fall into one of five decision-making categories viz. charismatics; thinkers; skeptics; followers; and controllers.  Describes each of the five decision-making styles in detail.  Presents a hypothetical situation and uses it to demonstrate how a fictional protagonist should best argue her case to her CEO.