TY  - BOOK
AU  - Williams, Gary A
TI  - Change the way you persuade
PY  - 2002///
N2  - Notes that executives typically fall into one of five decision-making categories viz. charismatics; thinkers; skeptics; followers; and controllers.  Describes each of the five decision-making styles in detail.  Presents a hypothetical situation and uses it to demonstrate how a fictional protagonist should best argue her case to her CEO
ER  -