00689nam a2200145Ia 4500 20260716043446.0 09.01.01 I612 Secrets of electronic commerce : a guide for small and medium-sized exporters ITC GenevaCH 2000 x, 267 p. Explains how to develop an e-commerce strategy and conduct online market research. Outlines marketing and online communication techniques. Answers questions on legal and financial issues. Highlights characteristics of successful websites and deals with technical, policy and country-specific issues and online procurement. 6/12/02 JOY_D TRADE M I612 47715 47715