TY  - BOOK
TI  - Secrets of electronic commerce : a guide for small and medium-sized exporters
PY  - 2000///
CY  - GenevaCH
PB  - ITC
KW  - TRADE
N2  - Explains how to develop an e-commerce strategy and conduct online market research.  Outlines marketing and online communication techniques.  Answers questions on legal and financial issues.  Highlights characteristics of successful websites and deals with technical, policy and country-specific issues and online procurement
ER  -