00689nam a2200145Ia 450000500170000008000180001724500820003526000240011730000140014152003300015558300190048565000100050494200120051499900170052620260716043446.0  a09.01.01 I612  aSecrets of electronic commerce : a guide for small and medium-sized exporters  bITCaGenevaCHc2000  ax, 267 p.  aExplains how to develop an e-commerce strategy and conduct online market research.  Outlines marketing and online communication techniques.  Answers questions on legal and financial issues.  Highlights characteristics of successful websites and deals with technical, policy and country-specific issues and online procurement.  c6/12/02kJOY_D  aTRADE  cMmI612  c47715d47715