Farr, Rick C. <br/><br/>
Business research : an informal guide 

 - Menlo ParkUS  Crisp Pub.  1994 
 - vi, 112 p. 
<br/><br/> Explains the nature and scope of business research; discusses observation techniques; and shows how to craft and administer a survey.  Suggests 5 steps for designing a questionnaire and provides a 5-step interviewing strategy beginning with constructing the interview and concluding with compiling the data and analysing the results. 
<br/><br/><label>Universal Decimal Class. No.: </label>LRC 18.01.01 F239