00628nam a2200121Ia 450000500170000008000220001710000180003924500420005726000350009930000150013452003380014958300190048720260716043509.0  aLRC 18.01.01 F239  aFarr, Rick C.  aBusiness research : an informal guide  bCrisp Pub.aMenlo ParkUSc1994  avi, 112 p.  aExplains the nature and scope of business research; discusses observation techniques; and shows how to craft and administer a survey.  Suggests 5 steps for designing a questionnaire and provides a 5-step interviewing strategy beginning with constructing the interview and concluding with compiling the data and analysing the results.  c8/7/03kTESSAH